Purpose – This paper aims to provide an adequate instrument to measure involvement, its antecedents and its impact on behaviours relating to ethical product consumption, using the case of fair trade. Design/methodology/approach – Based on an in‐depth analysis of the involvement literature...

In this article, we explore whether organized clusters can act as institutional entrepreneurs to create conditions favorable to innovation in their constituent members. We view self-aware and organized clusters as "context-embedded meta-organizations" which engage in deliberate decision- and...