Beneke, Justin; Brito, Alex; Garvey, Kerry-Anne - In: International Journal of Retail & Distribution Management 43 (2015) 1, pp. 43-62
of perceived product quality, relative price and risk on perceived product value and, ultimately, willingness to buy … cent level, except for store image on perceived risk. The strongest relationship, by some margin, was that between … mitigate high levels of consumer risk was dispelled. In general, the results may be used to glean further insight into the …