Amyx, Douglas; Bhuian, Shahid N.; Shows, G. David - In: Marketing Intelligence & Planning 34 (2016) 5, pp. 586-604
examine the relationships between salespeople entrepreneurial behaviors (innovativeness, proactiveness, and risk taking) and … risk-taking practices are useful in fostering customer trust, satisfaction, and commitment in the domain of personal … outcomes. Practical implications – Entrepreneurial behaviors/activities such as, innovativeness, proactiveness, and risk taking …