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Determinants of branded prescr...
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51
When discounts raise costs : the effect of copay coupons on generic utilization
Dafny, Leemore S.
;
Ody, Christopher
;
Schmitt, Matt
-
2016
Persistent link: https://www.econbiz.de/10011564535
Saved in:
52
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
53
Managing
brand
portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
54
Do pharmacists buy Bayer? : informed shoppers and the
brand
premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
-
2014
Persistent link: https://www.econbiz.de/10010391778
Saved in:
55
Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
Saved in:
56
Financial incentives and physicians' prescription decisions on the choice between
brand
-name and generic drugs ; evidence from Taiwan
Liu, Ya-ming
;
Yang, Yea-huei Kao
;
Hsieh, Chee-Ruey
- In:
Journal of health economics
28
(
2009
)
2
,
pp. 341-349
Persistent link: https://www.econbiz.de/10003841494
Saved in:
57
Competition between
brand
-name and generics-analysis on pricing of
brand
-name pharmaceutical
Kong, Ying
- In:
Health economics
18
(
2009
)
5
,
pp. 591-606
Persistent link: https://www.econbiz.de/10003845402
Saved in:
58
Consumer loyalty in the Swedish
pharmaceuticals
market
Granlund, David
(
contributor
);
Rudholm, Niklas
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003721097
Saved in:
59
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
60
Use of generic medicines : perspectives of consumers living in urban and suburban areas of Klang Valley in Malaysia
Salmiah Mohd Ali
;
Mohamed Mansor Manan
;
Mohamed Azmi Hassali
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010389833
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