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When discounts raise costs : the effect of copay coupons on generic utilization
Dafny, Leemore S.; Ody, Christopher; Schmitt, Matt - 2016
Persistent link: https://www.econbiz.de/10011564535
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The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu; Zhao, Yi - In: International journal of pharmaceutical and healthcare … 8 (2014) 3, pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
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Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic; Tolba, Ahmed - In: Cases on branding strategies and product development : …, (pp. 254-276). 2015
Persistent link: https://www.econbiz.de/10010504635
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Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Gentzkow, … - 2014
Persistent link: https://www.econbiz.de/10010391778
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Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
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Financial incentives and physicians' prescription decisions on the choice between brand-name and generic drugs ; evidence from Taiwan
Liu, Ya-ming; Yang, Yea-huei Kao; Hsieh, Chee-Ruey - In: Journal of health economics 28 (2009) 2, pp. 341-349
Persistent link: https://www.econbiz.de/10003841494
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Competition between brand-name and generics-analysis on pricing of brand-name pharmaceutical
Kong, Ying - In: Health economics 18 (2009) 5, pp. 591-606
Persistent link: https://www.econbiz.de/10003845402
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Consumer loyalty in the Swedish pharmaceuticals market
Granlund, David (contributor); Rudholm, Niklas (contributor) - 2008
Persistent link: https://www.econbiz.de/10003721097
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Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu; Shin, Wonsun - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
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Use of generic medicines : perspectives of consumers living in urban and suburban areas of Klang Valley in Malaysia
Salmiah Mohd Ali; Mohamed Mansor Manan; Mohamed Azmi Hassali - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 242-250
Persistent link: https://www.econbiz.de/10010389833