From drop-down computer menus to department-store aisles, people in everyday life often choose from simultaneous displays of products or options. Studies of position effects in such choices show seemingly inconsistent results. For example, in restaurant choice, items enjoy an advantage when...

When asked to mentally simulate coin tosses, people generate sequences which differ systematically from those generated by fair coins. It has been rarely noted that this divergence is apparent already in the very first mental toss. Analysis of several existing data sets reveals that about 80% of...

This research illustrates the power of reputation, such as that embodied in brand names, demonstrating that names can enhance objective product efficacy. Study participants facing a glaring light were asked to read printed words as accurately and as quickly as they could, receiving compensation...

``Very small but cumulated decreases in food intake may be sufficient to have significant effects, even erasing obesity over a period of years'' (Rozin et al., 2011). In two studies, one a lab study and the other a real-world study, we examine the effect of manipulating the position of different...

"Very small but cumulated decreases in food intake may be sufficient to have significant effects, even erasing obesity over a period of years" (Rozin et al., 2011). In two studies, one a lab study and the other a real-world study, we examine the effect of manipulating the position of different...

Evidence, anecdotal and scientific, suggests that people treat (or are affected by) products of prestigious sources differently than those of less prestigious, or of anonymous, sources. The ``products'' which are the focus of the present study are poems, and the ``sources'' are the poets. We...

It has been noted and demonstrated that people are reluctant to make changes in their current state (called the status quo bias, Samuelson & Zeckhauser, 1988), and to trade objects they own (called the endowment effect, Thaler, 1980). This reluctance has been explained by a combination of loss...

Evidence, both anecdotal and scientific, suggests that people treat (or are affected by) products of prestigious sources differently than those of less prestigious or anonymous sources. The "products" which are the focus of the present study are poems, and the "sources" are the poets. We explore...