Ranganathan, Maya - eSocialSciences - 2011
In an era of globalised communication technologies, research is focussing on the potential of media as a means of â …€˜soft power’, to persuade people and wield influence. The issue of credibility also complicates the study of media as a means of … soft power. The Hoot Media Research Review.[http://www.thehoot.org/web/home/story.php?storyid=5389&pg=1&mod=1§ionId=9 …