Narrow search
Showing 111 - 120 of 300
Cover Image
Editing The History of Marketing Thought
Tadajewski, Mark - In: Journal of historical research in marketing 1 (2009) 2, pp. 318-329
Persistent link: https://www.econbiz.de/10009890108
Cover Image
Reading Professor David D. Monieson : humanism, pluralism, and intellectualization
Tadajewski, Mark - In: Journal of historical research in marketing 2 (2010) 2, pp. 227-237
Persistent link: https://www.econbiz.de/10009890123
Cover Image
Dixon's library : on the structuring of the marketplace and marketing practices
Tadajewski, Mark - In: Journal of historical research in marketing 3 (2011) 1, pp. 118-130
Persistent link: https://www.econbiz.de/10009890145
Cover Image
Producing historical critical marketing studies : theory, method and politics
Tadajewski, Mark - In: Journal of historical research in marketing 3 (2011) 4, pp. 549-575
Persistent link: https://www.econbiz.de/10009890169
Cover Image
Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 2, pp. 316-323
Persistent link: https://www.econbiz.de/10010005211
Cover Image
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10010146800
Cover Image
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark; Woodward, Helen; Kyrk, Hazel - In: Journal of historical research in marketing 5 (2013) 3, pp. 385-412
Persistent link: https://www.econbiz.de/10010184862
Cover Image
History and critical marketing studies
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 3, pp. 440-452
Persistent link: https://www.econbiz.de/10010029275
Cover Image
Incommensurable paradigms, cognitive bias and the politics of marketing theory
Tadajewski, Mark - In: Marketing theory 8 (2008) 3, pp. 273-297
Persistent link: https://www.econbiz.de/10009870686
Cover Image
Final thoughts on amnesia and marketing theory
Tadajewski, Mark - In: Marketing theory 8 (2008) 4, pp. 465-484
Persistent link: https://www.econbiz.de/10009870689