Purpose – The purpose of this paper is to review Advertising in a Free Society – a defence of the advertising industry – by Ralph Harris and Arthur Seldon, and to evaluate its status as a justifiable forgotten classic of the marketing literature. Design/Methodology/Approach – Advertising...

Cover -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Eric H. Shaw: reflections on an improbable academic career -- An assemblage theoretic perspective on a career in progress -- Terrence H. Witkowski: the making of a marketing and consumption historian -- Shelby D. Hunt: a retrospection on...

Purpose – The purpose of this paper is to introduce a new qualitative method that is theoretically underpinned by cognitive anthropology. This research strategy is introduced to further advance the understanding of complex green consumer behavior – in this case life‐cycle analysis....

Across much of the developed and developing world the last few years have been marked by protest against institutions and corporations. Much has been said about the significance of these protests, indeed books broadly supportive of anti‐corporate protest compete for ratings against management...

"Cover" -- "EDITORIAL ADVISORY BOARD" -- "Autobiographical reflections part II: risk, tenacity and philosophies of research" -- "My search for meaning in marketing" -- "Ruth N. Bolton: Autobiographical reflections" -- "Valarie Zeithaml: autobiographical reflections" -- "Christian Grönroos: I...