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Desperately seeking the elusive epistemic consumer : reflections on reflexivity

Thompson, Craig J. - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 642-661

Persistent link: https://www.econbiz.de/10014549843

Articulating consumers through practices of vernacular creativity

Brownlie, Douglas; Hewer, Paul - In: Scandinavian Journal of Management 27 (2011) 2, pp. 243-253

Summary The paper discusses the constitution of the consuming subject in lifestyle practices of belonging and difference, taste and choice in the material circumstances of everyday living. It considers how lived moments of mundane activity can be understood, not simply as sites of social...

Persistent link: https://www.econbiz.de/10009217809

On market forces and adjustments: acknowledging consumer creativity through the aesthetics of 'debadging'

Hewer, Paul; Brownlie, Douglas - In: Journal of marketing management : MM 26 (2010) 5, pp. 428-441

Persistent link: https://www.econbiz.de/10008416295

Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations

Hamilton, Kathy; Hewer, Paul - In: Journal of marketing management : MM 26 (2010) 3, pp. 271-290

Persistent link: https://www.econbiz.de/10008416315

Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research

Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5, pp. 395-410

Persistent link: https://www.econbiz.de/10008416691

Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research

Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5-6, pp. 395-410

Persistent link: https://www.econbiz.de/10007901917

Customer involvement and interaction in retail banking: an examination of risk and confidence in the purchase of financial products

Howcroft, Barry; Hamilton, Robert; Hewer, Paul - In: The journal of services marketing 21 (2007) 7, pp. 481-491

Persistent link: https://www.econbiz.de/10007870578

Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology : unpacking the spatial logic of celebrity culture

Hewer, Paul; Hamilton, Kathy - In: Marketing theory 12 (2012) 4, pp. 411-425

Persistent link: https://www.econbiz.de/10010076092

‘The exploding plastic inevitable’: ‘Branding being’, brand Warhol & the factory years

Hewer, Paul; Brownlie, Douglas; Kerrigan, Finola - In: Scandinavian journal of management 29 (2013) 2, pp. 184-193

Persistent link: https://www.econbiz.de/10010109361

Consumer Decision-Making Styles and the Purchase of Financial Services

Howcroft, Barry; Hewer, Paul; Hamilton, Robert - In: The service industries journal 23 (2003) 3, pp. 63-81

Persistent link: https://www.econbiz.de/10006256636