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Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim; Roberts, John H. - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
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Global branding
Roberts, John H.; Cayla, Julien - In: The SAGE handbook of international marketing, (pp. 346-360). 2009
Persistent link: https://www.econbiz.de/10003792156
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2007 ISMS practice prize competition : special section introduction
Roberts, John H.; Lilien, Gary L. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 617-619
Persistent link: https://www.econbiz.de/10003884890
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Why, when, and how should the effect of marketing be measured? : a stakeholder perspective for corporate social responsibility metrics
Raghubir, Priya; Roberts, John H.; Lemon, Katherine N.; … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003979317
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Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim; Roberts, John H. - In: MSI reports : working paper series (2006) 3, pp. 3-13
Persistent link: https://www.econbiz.de/10003393736
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Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don; Rogers, Martha - In: MSI reports : working paper series (2006) 3, pp. 15-18
Persistent link: https://www.econbiz.de/10003393765
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A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John H. - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
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Strategic marketing metrics to guide pathways to growth
Roberts, John H.; Srivastava, Rajendra Krishan; … - In: From Little's law to marketing science : essays in …, (pp. 49-83). 2016
Persistent link: https://www.econbiz.de/10011436072
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The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.; Roberts, John H. - In: The marketing : accounting interface, (pp. 9-26). 2016
Persistent link: https://www.econbiz.de/10011442447
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Assessing marketing performance : don't settle for a silver metric
Ambler, Tim; Roberts, John H. - In: The marketing : accounting interface, (pp. 73-89). 2016
Persistent link: https://www.econbiz.de/10011442573