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228
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1
Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja
;
Grbac, Bruno
;
Mozetič, Vladimir
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
Saved in:
2
Psychology of branding
Evans, W. Douglas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771924
Saved in:
3
Encouraging sustainable behavior : psychology and the environment
Trijp, Hans van
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010217356
Saved in:
4
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
5
Social marketing, nudging policies and consumerism : advancements through technologies from
neuroscience
Caratù, Myriam
- In:
Business Advancement through Technology Volume I : …
,
(pp. 219-240)
.
2022
Persistent link: https://www.econbiz.de/10013474334
Saved in:
6
Improving media campaigns promotion physical activity : the underutilized role of gender
Graham, Dan J.
;
Graham, Judy F.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10003832745
Saved in:
7
Stop the music!
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
Saved in:
8
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
9
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
Saved in:
10
Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
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