Mitnick, Barry; Mahon, John - In: Journal of Business Ethics 72 (2007) 4, pp. 323-333
A normative criterion identifying the conditions for a desirable corporate reputation, “reputational optimality,â€\x9D or “reputational bliss,â€\x9D is described, and a case developed for its utility and reasonableness as a criterion to apply to real world phenomena. The paper...