Habryn, François; Blau, Benjamin; Satzger, Gerhard; … - Institut für Informationswirtschaft und -management … - 2010
This paper proposes an approach for evaluating the relationship witha customer, leading to the creation of a Customer Intimacy Grade (CIG), acrossmultiple levels of granularity: employee, team, business unit and wholeorganization. Our approach focuses on B2B service organizations whichprovide...