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Lee, Sojung; Bai, Billy - In: Tourism management : research, policies, practice 52 (2016), pp. 161-169

Persistent link: https://www.econbiz.de/10011418381

Pop star fan tourists : an application of self-expansion theory

Lee, Sojung; Bai, Billy; Busser, James A. - In: Tourism management : research, policies, practice 72 (2019), pp. 270-280

Persistent link: https://www.econbiz.de/10011995987

Hospitality marketing research from 2000 to 2009: Topics, methods, and trends

Yoo, Myongjee; Lee, Sojung; Bai, Billy - In: International journal of contemporary hospitality management 23 (2011) 4, pp. 517-533

Persistent link: https://www.econbiz.de/10009029280

Hospitality marketing research from 2000 to 2009

Yoo, Myongjee; Lee, Sojung; Bai, Billy - In: International Journal of Contemporary Hospitality Management 23 (2011) 4, pp. 517-532

Purpose – The purpose of this study is to provide an analysis of published marketing research within the top four hospitality journals and suggest future research directions. Design/methodology/approach – The study selects the top four hospitality-oriented journals and analyzes the topics,...

Persistent link: https://www.econbiz.de/10014763071

Customer loyalty marketing research : a comparative approach between hospitality and business journals

Yoo, Myongjee; Bai, Billy - In: International journal of hospitality management 33 (2013), pp. 166-177

Persistent link: https://www.econbiz.de/10009746457

The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program

Yoo, Myongjee; Bai, Billy; Singh, Ashok K. - In: Journal of marketing analytics : JMA 8 (2020) 2, pp. 45-56

Persistent link: https://www.econbiz.de/10012296857

Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans

Lee, Sojung; Busser, James; Yang, Jing - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 730-746

Persistent link: https://www.econbiz.de/10011387024

A moderator of destination social responsibility for tourists' pro-environmental behaviors in the VIP model

Lee, Sojung; Park, Heelye; Kim, Kyung-hee; Lee, Choong-Ki - In: Journal of destination marketing & management 20 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012588638

An integrated model of pop culture fans’ travel decision-making processes

Lee, Sojung; Song, Hak-jun; Lee, Choong-Ki; Petrick, … - In: Journal of travel research : a quarterly publication of … 57 (2018) 5, pp. 687-701

Persistent link: https://www.econbiz.de/10011915528

Volunteer tourists' environmentally friendly behavior and support for sustainable tourism development using value-belief-norm theory : moderating role of altruism

Park, Changyeon; Lee, Sojung; Lee, Choong-Ki; … - In: Journal of destination marketing & management 25 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10014225835

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