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I use a survey methodology to obtain consensus ratings of 64 Swiss company names. The survey evidence suggests that simple cognitive company name characteristics do affect the buy and sell decision of respondents. Furthermore, I find that respondents attribute positive stock performance rather...
Persistent link: https://www.econbiz.de/10009024977
the heuristics that they use. At this level the notions of cognitive or cultural shortcut and strategic shortcut as well …
Persistent link: https://www.econbiz.de/10008794787
The network choice revenue management problem models customers as choosing from an offerset, and the firm decides the best subset to offer at any given moment to maximize expected revenue. The resulting dynamic program for the firm is intractable and approximated by a deterministic linear...
Persistent link: https://www.econbiz.de/10008800187
respondents’ use of filtering heuristics and result in differences in preference estimates. Empirical results from a large … greater use of decision heuristics than does a tabular format. …
Persistent link: https://www.econbiz.de/10008802891
Our incentive is to assess the impact of demand forecast errors on the cost performance of several lot-sizing techniques in a multi-level context. Unpredicted changes in demand keep on plaguing consumer product companies. However, efforts to improve demand forecast accuracy may not be rewarded...
Persistent link: https://www.econbiz.de/10008832181
Capitalism is characterized by booms and busts. Periods of strong growth in output alternate with periods of declines in economic growth. Every macro-economic theory should attempt to explain these endemic business cycle movements. In this paper I present two paradigms that attempt to explain...
Persistent link: https://www.econbiz.de/10008833912
We investigated the extent to which the human capacity for recognition helps to forecast political elections: We compared naive recognition-based election forecasts computed from convenience samples of citizens' recognition of party names to (i) standard polling forecasts computed from...
Persistent link: https://www.econbiz.de/10008835323
Introduction to the second part of an extended special issue.
Persistent link: https://www.econbiz.de/10008835325
Envelopment Analysis (DEA). Initially, several heuristics--which can be thought of as assembly line balancing strategies … outputs for DEA. The analysis shows that DEA is effective in suggesting which line balancing heuristics are most promising …
Persistent link: https://www.econbiz.de/10011154932
Recent health policy reforms try to increase consumer choice. We use a laboratory experiment to analyze consumers’ tastes in typical contract attributes of health insurances and to investigate their relationship with individual risk preferences. First, subjects make consecutive insurance...
Persistent link: https://www.econbiz.de/10011186378