Syed Shah Alam; Susmit, Samiha; Lin, Chieh-Yu; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-24
virtually with graphics, images, etc. Due to a lack of studies in developing countries like Malaysia, more studies are necessary … TAM constructs. To test the model, data were collected from 233 retail stores in Malaysia using a structured questionnaire …