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Wright, Malcolm; Riebe, Erica - In: European journal of marketing : EJM 44 (2010) 6, pp. 860-874

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Wright, Malcolm; Macrae, Murray - In: Journal of the Academy of Marketing Science 35 (2007) 4, pp. 617

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Lees, Gavin; Wright, Malcolm - In: European journal of marketing : EJM 47 (2013) 3, pp. 674-685

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Wright, Malcolm - In: Management decision : MD 34 (1996) 1, pp. 18-24

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