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Riebe, Erica; Wright, Malcolm; Stern, Philip; Sharp, Byron - In: Journal of business research : JBR 67 (2014) 5, pp. 990-997

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Lees, Garvin; Wright, Malcolm - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 674-685

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East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.

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Wright, Malcolm; Armstrong, J. Scott - In: Interfaces : the INFORMS journal on the practice of … 38 (2008) 2, pp. 125-132

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Lees, Gavin; Garland, Ron; Wright, Malcolm - In: Journal of financial services marketing : JFSM 12 (2007/08) 2, pp. 146-156

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Singh, Jaywant; Wright, Malcolm - In: The Routledge companion to contemporary brand management, (pp. 186-197). 2016

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