Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers

The money demand function has traditionally been estimated with income and interest rates, typically employing quite lengthy time series. Controversy, however, surrounds the importance of heterogeneous agents in monetary economics and throughout macroeconomics more generally. In particular, if...

In the 1970s, the percentage of high school graduates completing RN training increased with little change in the rate of return to training. During the 1980s, this percentage declined, despite large increases in the rate of return. The national data employed here examine long-run trends (with...