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The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison

Sriram, Ven; Forman, Andrew M. - In: International Marketing Review 10 (1993) 3

As anecdotal evidence mounts that concerns over the environmental friendliness of products are heightening worldwide, there is a need to assess the importance of a product′s environmental attributes relative to its other attributes in consumers′ product choice decisions. Assesses and...

Persistent link: https://www.econbiz.de/10014827650

Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers

Ghymn, Kyung‐il; Jacobs, Laurence W. - In: International Marketing Review 10 (1993) 4

Reports on a study of the relative importance of 17 import decision variables as rated by Japanese import managers. A systematic sample of 52 managers representing different companies in Japan participated. The Japanese findings were compared with the US data from an earlier study by the author....

Persistent link: https://www.econbiz.de/10014827651

Managerial Implications of the North American Free Trade Agreement

Herbig, Paul; Day, Ken - In: International Marketing Review 10 (1993) 4

The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary...

Persistent link: https://www.econbiz.de/10014827652

Country‐of‐Origin Bias: A Regional Labelling Solution

Smith, William R. - In: International Marketing Review 10 (1993) 6

Numerous studies have demonstrated negative US consumer bias towards products originating in foreign countries, especially developing countries. Replicates and extends a study of origin bias in which products were identified as originating in regions rather than specific countries. Identical...

Persistent link: https://www.econbiz.de/10014827659

Analysis Note: The Fall of Innovative Hot Spots: Silicon Valley and Route 128

Herbig, Paul A.; Golden, James E. - In: International Marketing Review 10 (1993) 6

With the state in Massachusetts in debt, rising taxes, plummeting housing prices, rising unemployment and a recession, complete with bank failures, company closings and bankruptcies, the Miracle, on which its former Governor Dukakis hoped to enter the White House, has become more of a...

Persistent link: https://www.econbiz.de/10014827660

Study Note

Kedia, Ben L.; Ackerman, David J.; Bush, Donna E.; … - In: International Marketing Review 11 (1994) 4, pp. 56-68

Examines some of the factors that lead to internationalization of franchising operations. Data were collected from 142 US franchisors and subjected to discriminant and factorial analysis. Managerial attitudes towards a desire to expand and desire to increase profits were found to have a greater...

Persistent link: https://www.econbiz.de/10014827682

A Cross‐cultural Study of Moral Philosophies, Ethical Perceptions and Judgements

Singhapakdi, Anusorn; Vitell, Scott J.; Leelakulthanit, … - In: International Marketing Review 11 (1994) 6, pp. 65-78

Moral philosophers and marketing ethicists generally agree that variations in moral judgements exist between different cultures. Compares American marketers with Thai marketers with respect to their moral philoso‐phies, ethical perceptions, and ethical judgements. The results based on a survey...

Persistent link: https://www.econbiz.de/10014827686

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Crick, Dave; Czinkota, Michael R. - In: International Marketing Review 12 (1995) 3, pp. 61-72

Provides comparative empirical evidence drawn from studies carried out in the USA and the UK respectively. Indicates …

Persistent link: https://www.econbiz.de/10014827695

An empirical investigation of consumer perceptions of “made in USA” claims

Maronick, Thomas J. - In: International Marketing Review 12 (1995) 3, pp. 15-30

products (one complex, one simple). Two of the advertisements included “made in USA” claims, while the other two advertisements … were identical but did not include any country of origin claim. The findings show that, on an unaided basis, made in USA … USA” they associate it with both parts and labour, rather than parts or labour alone. Finally, when respondents see the …

Persistent link: https://www.econbiz.de/10014827697

Personal and professional values underlying ethical decisions

Singhapakdi, Anusorn; Rallapalli, Kumar C.; Rao, C.P.; … - In: International Marketing Review 12 (1995) 4, pp. 65-76

Cultural differences in moral judgements are generally recognized by marketing ethicists. Attempts to investigate the issue of cross‐cultural ethical differences by comparing US marketers and Thai marketers with respect to their professional and personal values. A self‐administered...

Persistent link: https://www.econbiz.de/10014827703