, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that … attributes—is disclosed, and that partial information disclosure is the optimal mode of advertising for a monopolistic firm. This …

, the monopolist compares the potential direct revenues from consumers with lost advertising revenues from not … intermediating those consumers to advertisers. If the option is introduced, the media firm increases advertising quantity to make the … or decrease. Perhaps surprisingly, more annoying advertisements may lead to an increase in advertising quantity. …

by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …

We consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels …' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' advertising efforts, vary … channels is, the higher is the advertising price, and thus the less advertising is done. …

We present a theory of how advertising can break a lock-in by distorting beliefs about market shares in markets with … shows that if the entrant’s product is of su¢ ciently high quality, then the entrant will use advertising in order to break …