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Marketing Strategy of Rural Supermarket Chain in Ningxia Based on the Long Tail

Zhang, Shu-ping; Zhao, Zhi-hong - In: Asian Agricultural Research 2 (2010) 02

Based on the introduction of the Long Tail , the political, economical, social and technological environment for the development of rural supermarket chain in Ningxia is analyzed. The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out, including single products...

Persistent link: https://www.econbiz.de/10009216598

Factor Analysis on the Factors that Influencing Rural Environmental Pollution in the Hilly Area of Sichuan Province, China

Ling, Jing; Deng, Liang-ji - In: Asian Agricultural Research 03 (2011) 02

environmental pollution in the hilly area in Sichuan Province, China. Results prove that the major factor influencing rural …

Persistent link: https://www.econbiz.de/10009277107

Status and Countermeasures for the Green Marketing of Agricultural Products Processing Enterprises in Yinchuan City, China

Kang, Ling-xiang - In: Asian Agricultural Research 2 (2010) 05

Based on the overview and characteristics of agricultural products processing enterprises in Yinchuan City, green marketing status of agricultural products processing enterprises in Yinchuan City is introduced from the aspects of product strategy, pricing strategy, distribution strategy and...

Persistent link: https://www.econbiz.de/10008678030

Agribusinesses, smallholder tenure security, and plot-level investments : evidence from rural Tanzania

Sipangule, Kacana - 2017

the share of land held by an agribusiness in a village affects smallholder plot-level tenure security and investments in … agribusiness significantly increases the probability that a plot has tenure security. Moreover, our results reveal that a decrease …