Nguyen, Bang; “Phil” Klaus, Philipp; Simkin, Lyndon - In: Journal of Services Marketing 28 (2014) 6, pp. 484-497
perceived negative firm customization, unfairness perceptions, and customer loyalty intentions, and (b) investigate the … needs and how treating customers differentially provoke unfairness perceptions among those not being considered most … important. While the literature discusses unfairness perceptions of pricing, promotion, and service, less is known about …