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Freedom of Choice, Ease of Use, and the Formation of Interface Preferences

Murray, Kyle B.; Häubl, Gerald - 2013

How does users’ freedom of choice, or the lack thereof, affect interface preferences? The research reported in this article approaches this question from two theoretical perspectives. The first of these argues that an interface with a dominant market share benefits from the absence of...

Persistent link: https://www.econbiz.de/10014044592

Analysis of personal data-sharing consent factors, with focus on loyalty programs in the Czech Republic

Formanek, Tomas; Tahal, Radek - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 19 (2018), pp. 70-79

The purpose of this study is to provide structured, topical and representative analysis of personal data sharing preferences in the Czech Republic. Within the context of personal data sharing and protection, we focus on profiling individuals who voluntarily share their personal data with...

Persistent link: https://www.econbiz.de/10012019045

The impact of the "Green Transition" in the field of food packaging on the behavior of Romanian consumers

Jurconi, Alexandru; Popescu, Ioana Maria; Manea, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 395-409

, with regard to the aspects related to the recycling and sustainability of packaging. This is a component of green marketing …

Persistent link: https://www.econbiz.de/10013368716

Price Low and then Price High or Price High and then Price Low?

Zizzo, Daniel John - 2010

The paper presents an experiment testing the hypothesis that, if consumers do not have well defined preferences and as a result their valuation of a new product is shaped by past experiences of prices, it may be more profitable for firms to follow a strategy of pricing high and then lower. We...

Persistent link: https://www.econbiz.de/10013141080

The impact of electronic Word-of-Mouth on consumers' purchase intentions in Bangladesh telecommunication industry

Chowdhury, Nasif - 2016

Electronic informal (eWOM) is a rising promoting background for customers which affect their evaluation of various existing brands and items, for example, versatile brands through online correspondence channels. The World Wide Web is a magnificent pattern of the thousand years that the key...

Persistent link: https://www.econbiz.de/10011502435

Interpersonal Communication as an Alternative Marketing Tool : A Study of Consumers’ Response to Face-to-Face Marketing Activities of Telecommunication Firms in South-Eastern Niger...

Omenugha, Nelson - 2016

prominently employing face-to-face marketing alongside other marketing platforms as they compete for customer patronage in the … as an alternative marketing tool with particular reference to the face-to-face marketing activities of telecoms firms in … the South-Eastern Nigeria. The objectives of the study are as follows: to find out how much the face-to-face marketing …

Persistent link: https://www.econbiz.de/10014128310

On the strategic use of attention grabbers

Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

Persistent link: https://www.econbiz.de/10011695060

Shop around and you pay more

Yan, Ji; Tian, Kun; Dixon, Huw; Heravi, Saeed M.; … - 2014

We examine the relationship between the prices paid by households and their shopping patterns measured in terms of shopping frequency and the range of stores visited. We use the TNS data which allows us to control for household heterogeneity. The main contribution of the paper is that we find...

Persistent link: https://www.econbiz.de/10010393118

Risk Preferences and Demand Drivers of Extended Warranties

Jindal, Pranav - 2014

We disentangle and study the relative importance of different risk preferences in explaining extended warranty purchases and the high premia paid for them. Empirical and behavioral research on insurance is at odds with whether diminishing returns (curvature of the utility function), or loss...

Persistent link: https://www.econbiz.de/10013064806

Why Advertising Safety Isn’t Safe? Reminder Effect and Consumers’ Responses to Product Quality Information

Ma, Juan - 2017

Many countries regulate the quality of food and drugs, yet it remains unclear whether markets can be relied upon to deliver high quality in the absence of regulation, notably where companies can advertise the superior quality of their products. We present evidence from two field experiments in...

Persistent link: https://www.econbiz.de/10012964629