Under the sociological theory of homophily, people who are similar to one another are more likely to interact with one … another. Marketers often have access to data on interactions among customers from which, with homophily as a guiding principle … customer interactions that is both grounded in the theory of homophily and is flexible enough to account for random variation …

frequency. The implications of the findings are discussed for homophily research in particular and demography research in …

The paper studies the impact of homophily on the optimal strategies of a monopolist, whose marketing campaign of new … product relies on a word of mouth communication. Homophily is a tendency of people to interact more with those who are similar … a number of results: (i) for low levels of homophily the product attractive to both types of consumers is preferred to …

among agents in an a social network that exhibits segregation or homophily (the tendency of agents to associate with others … under which a behavior diffuses and becomes persistent in the population. These conditions relate to the level of homophily … with its own type. In particular, we show that homophily can facilitate diffusion from a small initial seed of adopters. …

Homophily is the tendency to establish relationships among people who share similar characteristics or attributes. This … role of length and closeness of friendships on the degree of homophily. We also exploit the dynamics of the friendship by …’ occupational class proved to be insignificant. We also show that the degree of homophily among friends selected from a random …

H>1, global spreading results regardless of the degree of homophily of the individuals forming a social circle. For H=1 …

Community structure in networks is often a consequence of homophily, or assortative mixing, based on some attribute of …