to properly understand the perceived client behaviour. Design/methodology/approach – Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings – The popularity of camping...

In the last two decades, Russian universities function in a new socioeconomic environment. Increase of competition due to a rapid growth of the number of universities, decreased number of prospective students, fast changes in the external and internal environment, and changes in the behavior of...

Advertising has crucial role in todays competitive marketing world. This research studies two important persuasive processes often employed in the management of businesses; Creative Advertising and Marketing Management. Creative Advertising and Marketing Management is necessary in order to have...

The article gives information about the marketing management conception based on the M-C model resulting from a marketing research and marketing plan as key activities that are necessary for setting company goals, and from strategic and operative marketing controlling that is based on comparison...

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than...

Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets that could provide desired return to the organization, but are difficult to access. In the contexts of museums in Malaysia, this potentially...