This research contributes to wellness and spa tourism literature by analyzing the preferences of German health travelers with a focus on natural treatments. Based on the findings of a literature review on health travelers’ preferences, a choice-based conjoint analysis was conducted with a...

It has been suggested in the literature that a source of incompleteness in the agency relationship between the doctor and the patient is that the provider may respond to an incomplete or biased perception of the patient's interests. However, this has not been shown empirically. This paper is...