Chaouali, Walid; Ben Yahia, Imene; Lunardo, Renaud; … - In: International Journal of Bank Marketing 37 (2019) 7, pp. 1525-1546
Purpose: Applying the stimulus–organism–response model, the purpose of this paper is to analyse the influence of design aesthetics (stimulus) on adoption and recommendation intentions (response) of mobile banking applications through the mediating role of perceived usefulness and trust...