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ECONIS (ZBW)
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Other ZBW resources
1
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101
Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi- Experiments in the United States and Spain
Simester, Duncan L.
;
Hauser, John R.
;
Wernerfelt, Birger
; …
- In:
Journal of marketing research : JMR
37
(
2000
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10006663754
Saved in:
102
The Role of Inference in Context Effects: Inferring What You Want from What Is Available
Prelec, Drazen
;
Wernerfelt, Birger
;
Zettelmeyer, Florian
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
1
,
pp. 118
Persistent link: https://www.econbiz.de/10006673709
Saved in:
103
Efficient Marketing Communication: Helping the Customer Learn
Wernerfelt, Birger
- In:
Journal of marketing research : JMR
33
(
1996
)
2
,
pp. 239-246
Persistent link: https://www.econbiz.de/10006676401
Saved in:
104
Internal Customers and Internal Suppliers
Hauser, John R.
;
Simester, Duncan I.
;
Wernerfelt, Birger
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10006679195
Saved in:
105
A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities
Wernerfelt, Birger
- In:
Journal of consumer research : JCR ; an …
21
(
1995
)
4
,
pp. 627-633
Persistent link: https://www.econbiz.de/10006681658
Saved in:
106
An Efficiency Criterion for Marketing Design
Wernerfelt, Birger
- In:
Journal of marketing research : JMR
31
(
1994
)
4
,
pp. 462-470
Persistent link: https://www.econbiz.de/10006687033
Saved in:
107
Side Payments in Marketing
Hauser, John R.
;
Simester, Duncan I.
;
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10006921941
Saved in:
108
Customer Satisfaction Incentives
Hauser, John R.
;
Simester, Duncan I.
;
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
4
,
pp. 327-350
Persistent link: https://www.econbiz.de/10006942080
Saved in:
109
Selling Formats for Search Goods
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10006942082
Saved in:
110
On the Function of Sales Assistance
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10006942094
Saved in:
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