Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences,...

With widespread use of smartphones, many people use smartphone online shopping applications to enjoy online purchasing. However, Japanese young people's behavior and perceptions with regard to smartphone online shopping applications are unclear. To reveal these perceptions and priorities, this...