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After sixty : marketing to baby boomers reaching their big transition years
Harris, Leslie H. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003652158
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
Harris, Leslie H. (contributor) - 2003
Persistent link: https://www.econbiz.de/10003652162
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Boomer marketing : selling to a recession resistant market
Chaston, Ian - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003782038
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The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.; Mazze, Edward M. - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003339753
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10003440523
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What women want : the global marketplace turns female-friendly
Underhill, Paco - 2010
Persistent link: https://www.econbiz.de/10003968231
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Silver dollars : the development of the US elderly market segment
Branchik, Blaine J. - In: Journal of historical research in marketing 2 (2010) 2, pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
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Boomers on drugs : marketing healthcare products to the baby boom generation
Devereux, Anne - In: After fifty : how the baby boom will redefine the …, (pp. 77-92). 2003
Persistent link: https://www.econbiz.de/10003671747
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Baby boomers and technology : selling the "me" generation new toys
Edelman, Michelle - In: After fifty : how the baby boom will redefine the …, (pp. 108-136). 2003
Persistent link: https://www.econbiz.de/10003671757
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"You don't look fifty!" what boomer women want in apparel
Akers, Sherri - In: After fifty : how the baby boom will redefine the …, (pp. 137-148). 2003
Persistent link: https://www.econbiz.de/10003671764