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The development and current trends of digital marketing and relationship marketing research

Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021

Persistent link: https://www.econbiz.de/10012585544

The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

Persistent link: https://www.econbiz.de/10012586502

Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

Persistent link: https://www.econbiz.de/10013271767

Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches

Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565

Persistent link: https://www.econbiz.de/10013271774

Digital orientation : conceptualization and operationalization of a new strategic orientation

Kindermann, Bastian; Beutel, Sebastian; Garcia de … - In: European management journal 39 (2021) 5, pp. 645-657

Persistent link: https://www.econbiz.de/10013198101

The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs

Tolstoy, Daniel; Nordman, Emilia Rovira; Vu, Uyen - In: International business review : the official journal of … 31 (2022) 3, pp. 1-10

Persistent link: https://www.econbiz.de/10013206778

"Old boys' club" : barriers to digital marketing in small B2B firms

Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279

Persistent link: https://www.econbiz.de/10013259081

Digital channels diminish SME barriers : the case of the UK

Stankovska, Ivana; Josimovski, Sas̆o; Edwards, Christopher - In: Economic research 29 (2016) 1, pp. 217-249

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Impact of E-Marketing on Consumer Purchase Behaviour : An Empirical Study

Kaur, Komalpreet; Mishra, Arya; Mallik, Viney - 2021

Consumer Purchase Behavior is one of the most sought-after realms of study in Marketing analytics field in order to understand the buying patterns of the consumers, which will ultimately help in increasing the revenues of the firms and would provide an enhanced growth rate. In today’s world,...

Persistent link: https://www.econbiz.de/10013246617

E-knowledge of Indian rural consumers : a field survey result based on durable goods

Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021

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