Examines the importance of e‐commerce in the retail economy. The analysis is placed in the broader context of economic and social change and provides a theoretical framework for evaluating the growth of e‐commerce as a major distribution channel. By exploring the results of the recently...

While interactions in the real world shopping are mainly based on face‐to‐face activities between consumers and service personnels, interactions in electronic commerce take place mainly through the retailer’s Web site. This study investigated the relationship between various...

A certain number of theoretical trends consider a firm's reputation as valuable intangible assets. For companies in dematerialized e‐commerce, which is not protected by traditional entry barriers, reputation may be one of the key sources of competitive advantage. Assuming that firms’ assets...

This exploratory study examines fashion retailer use of Web sites of retailers operating within the UK. A survey of 990 fashion retailers was undertaken, 780 of which have a registered domain name. A content analysis of their Web sites took place in order to examine: first, retailer...

E‐business is being heralded as the “new economy”. However, developments in the area of new online business‐to‐consumer (B2C) venture creation has been accompanied by varying degrees of success, and it is increasingly recognised that online venture creation does not materialise...

Purpose – This paper develops a research model to examine the relationship among e‐service quality dimensions and overall service quality, customer satisfaction and purchase intentions. Design/methodology/approach – Data from a survey of 297 online consumers were used to test the research...

Purpose – The “4Ps” of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an equivalent tool for retail and e‐retail: “Sale the 7Cs”. Design/methodology/approach – The...

Purpose – This paper aims to explore online customer service dimensions and to examine how attitude toward online customer service influences online purchase intent. Design/methodology/approach – The human factors approach was employed to identify online customer service dimensions by...

Purpose – This paper aims to examine the current strategic landscape of UK “bricks and clicks” retailers. The main focus of this work is to consider how e‐commerce may provide competitive advantage via an insight into the current strategies employed by UK retailers....

Purpose – The online retail industry is enormous, covering a great assortment of products and services. Yet, little research has examined whether determinants of success in online retailing are similar or differ by industry sector. The purpose of this study is to examine industry sectors...