Purpose: This paper aims to present a framework to guide managerial action for social media (SM) strategies for innovation by exploring its constituent elements – the “what” (SM types), the “who” (stakeholders to be reached), the “for” (innovation types) and the “how”...

Despite the growing body of literature concentrating on service innovation, empirical research focusing on measuring its impact, mainly at firm-level, remains scarce. Adopting the perspective that the ability to monitor the service innovation process and to assess its impact is a pre-condition...

Purpose: Embracing a large set of innovation objectives and collaborating with diverse partners have been promoted as a means to improve innovation performance. However, empirical evidence on the relationships between breadth of objectives, breadth of cooperation and...