Objective: The objective of the article is to investigate the environmental dynamism (ED) conditions for entrepreneurial bricolage (EB) to function as the mediator between entrepreneurial orientation (EO) and new product development (NPD). Research Design & Methods: This research was conducted...

Private firms invest in physical capital and human resource but they are also advised to invest in innovations to be more productive and profitable. Innovations refer to the development, deployment, and economic utilization of new products, processes, and services. It is important for firms to...