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Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle
Hufenbach, Yvonne - 2016
Persistent link: https://www.econbiz.de/10011522033
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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Value Creation in the Mobile Market
Pousttchi, Key; Hufenbach, Yvonne - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 53 (2011) 5, pp. 287-301
Persistent link: https://www.econbiz.de/10009288848
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Value Creation in the Mobile Market
Pousttchi, Key; Hufenbach, Yvonne - In: Business & Information Systems Engineering 3 (2011) 5, pp. 299-311
In recent years competitive pressure in mobile markets has increased remarkably. New business models and thus new actors have entered the market. This contribution analyzes the reconfiguration of value structures and strategies in mobile markets. For this purpose, mobile network operators’...
Persistent link: https://www.econbiz.de/10010680785
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Mobile Payment 2014
Pousttchi, Key - In: Handbuch Praxis Mobiles Internet : Analysen - Konzepte …, (pp. 353-367). 2015
Persistent link: https://www.econbiz.de/10010519567
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Conditions for acceptance and usage of mobile payment procedures
Pousttchi, Key - In: The Second International Conference on Mobile Business …, (pp. 201-210). 2003
Persistent link: https://www.econbiz.de/10003625737
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Politik unter den Rahmenbedingungen der Digitalisierung - Problemstellungen und Handlungsfelder
Pousttchi, Key - 2018
Persistent link: https://www.econbiz.de/10011874367
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An apple a day – how the platform economy impacts value creation in the healthcare market
Gleiss, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic Markets 31 (2021) 4, pp. 849-876
The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of...
Persistent link: https://www.econbiz.de/10014502103
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Mobil Viral Marketing : ein State of the Art
Pousttchi, Key; Turowski, Klaus; Wiedemann, Dietmar Georg - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 289-304). 2008
Persistent link: https://www.econbiz.de/10003753453
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Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing
Wiedemann, Dietmar Georg; Palka, Wolfgang; Vollmayr, Bernd - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 25-38). 2008
Persistent link: https://www.econbiz.de/10003737905