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Price optimization : how to win a strategic whole
Yang, Amoy X. - In: Journal of marketing analytics : JMA 3 (2015) 4, pp. 234-243
Persistent link: https://www.econbiz.de/10011436496
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Incorporating direct marketing activity into latent attrition models
Schweidel, David A.; Knox, George - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
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Dialogmarketing : theoretische Fundierung, Leistungsmerkmale und Gestaltungsansätze
Schleuning, Christian - 1994
Persistent link: https://www.econbiz.de/10000885002
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CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne; Ramaswamy, Venkatram - 1994
Persistent link: https://www.econbiz.de/10000886776
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Direct costs, direct emission effects and market responses
Dixon, Lloyd S. (contributor); Garber, Steven (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10000939428
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Direktvertrieb kundenindividueller Finanzdienstleistungen : ökonomische Analyse und systemtechnische Gestaltung
Roemer, Mark - 1998
Persistent link: https://www.econbiz.de/10000982463
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Target selection for direct marketing : semiparametric versus parametric discrete choice models
Bult, Jan R. - 1992
Persistent link: https://www.econbiz.de/10000831793