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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Young consumers : insight and ideas for responsible marketers
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date (oldest first)
1
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
Saved in:
2
Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth
-
1999
Persistent link: https://www.econbiz.de/10000679592
Saved in:
3
Avon in Brazil : direct selling and economic empowerment
Cha, Helen
;
Cline, Polly
;
Liu, Lilly
;
Meek, Carrie
; …
- In:
Global corporate citizenship
,
(pp. 89-96)
.
2007
Persistent link: https://www.econbiz.de/10003547359
Saved in:
4
The SHARP conceptual framework for young African-American adults ... what is cool?
Sharperson, Carl
;
Leseane, Reginald
- In:
International business realisms : globalizing locally …
,
(pp. 42-54)
.
2013
Persistent link: https://www.econbiz.de/10011418001
Saved in:
5
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Saved in:
6
Kundenorientierte Steuerung im
Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 119-145)
.
2008
Persistent link: https://www.econbiz.de/10003749445
Saved in:
7
Zoom in on sales : target marketing, prospecting, and sales centers
Cuprisin, Jim
-
2003
Persistent link: https://www.econbiz.de/10002198251
Saved in:
8
Steuerung im
Direktmarketing
und Cross Media-Response Messung
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 95-117)
.
2013
Persistent link: https://www.econbiz.de/10014546731
Saved in:
9
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
10
Sales impacts of direct marketing choices : treatment effects with multinomial selectivity
Park, Timothy A.
;
Paudel, Krishna P.
;
Sene, Seydina
- In:
European review of agricultural economics : ERAE
45
(
2018
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012244433
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