Argues that, of three different growth strategies revealed in a recent study, only one leads to substantial growth and … specifies these three as: radical growth — most admired by the business press; rational growth — sounder than radical growth …; robust growth — companies which follow this adhere to four basic principles. Proposes that robust growth is the only one for …

, warning that the growth imperative is hazardous to strategy. Goes on to name three types of positioning not mutually exclusive …

Recommends that although once every major industry was a growth industry ‐ but that some are now riding a wave of … growth enthusiasm, but this is in decline. Illustrates, with graphic use of Figures, the pertinent points of the arguments …

growth. Concludes traditional strategic planning is dead and Internet plans must be flexible which means entrepreneurs will …

climate of growth.  …