Menguc, Bulent; Barker, Tansu - In: European Journal of Marketing 39 (2005) 7/8, pp. 885-909
to argue that salespeople's selling skills and their inter‐ and intra‐unit collaborative skills are valuable, rare …). Salespeople's selling and collaborative skills, both directly and interactively, should help field sales units generate greater … economic rents. This paper also aims to explore the effect of salespeople's selling and collaborative skills on the level of …