Das Produktionsvolumen der deutschen Automobilindustrie wird im Jahr 2011 vor­aussichtlich um 11 bis 12% über dem Stand des Vorjahres liegen. Wenn die Verschuldungs- und Kapitalmarktturbulenzen von der Realwirtschaft weitgehend ferngehalten werden können, ist ein weiteres Wachstum der...

Globalization has led to exciting new business opportunities around the globe. Still, national and cultural boundaries have not evaporated into a "borderless world". Several studies have identified so-called liabilities of foreignness that arise from a lack of embeddedness and roots in the host...

This paper studies the introduction of new products (increase in product variety) in the automobile industry. The focus is on the two sources of market power that may allow the firms to get higher profits (and, thus, recoup investments): new products and brand-name reputation. The effects of new...

We explore the determinants and effects of trust relationships between upstream suppliers and downstream producers. Using unique survey data on individual supplier-buyer relationships in the German automotive industry, we show, by means of different measures of supplier-buyer trust, that higher...

In this paper we develop optimized localization strategies for multinational firms to over-come their liability of foreignness by adding a regional dimension. We explore concep-tually whether economic stress in a region has a mitigating or reinforcing effect. We test his analytical framework...

Even though the automobile industry is technologically advanced, the increasing integration of low-income countries into the global division of labor has put competitive pressure on traditional automobile producing countries. New end-producers emerged in Asia, Latin America as well as Southern...

We explore the determinants and effects of trust relationships between upstream suppliers and downstream producers. Using unique survey data on individual supplier-buyer relationships in the German automotive industry, we show, by means of different measures of supplier-buyer trust, that higher...