– The development of the project demonstrates the practical and marketing benefits of collaboration by academic librarians …

model of the boundary‐spanning functions and processes underpinning value marketing for strategic university …

Purpose – This paper aims to analyse the movement in the focus on customers within service management and marketing … right and as a concept within service marketing and management theory. Findings – Experience has increasingly been a concept … that has replaced quality in service marketing theories. However, an independent experience economy paradigm has also …

Purpose – The purpose of this paper is to contribute to the on‐going cultural turn in retail marketing by offering an … conceptually, methodologically and substantively to the field of retail marketing. Design/methodology/approach – This paper is … based on a literature review of socio‐cultural retail studies in marketing, cultural geography, sociology, and anthropology …

The aim of this paper is to develop an understanding of the retail marketing, merchandising, and logistical practices …

such data in a (potentially) fruitful area, that of local marketing initiatives, and the prospective future use of such … marketing initiatives.  …

market. Recasts Strong’s marketing analysis of the difficulties of translating fair trade principles into actual purchase …

With the phenomenal growth of direct order marketing with the Internet and catalogs as alternative channels, customers …