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by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …This paper analyses how competition between media firms influences the way they are financed. In a setting where …
Persistent link: https://www.econbiz.de/10010284274
by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …This paper analyses how competition between media firms influences the way they are financed. In a setting where …
Persistent link: https://www.econbiz.de/10005543417
by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …This paper analyses how competition between media firms influences the way they are financed. In a setting where …
Persistent link: https://www.econbiz.de/10005652317
market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …
Persistent link: https://www.econbiz.de/10011491371
The information and communication technologies (ICT) sectors are in a process of technological convergence. Determinant factors in this process are the liberalisation of the telecommunications markets and technological change. Many firms are engaged in a process of mergers and alliances to...
Persistent link: https://www.econbiz.de/10004977840
market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …
Persistent link: https://www.econbiz.de/10014025243
control over media content and advertising, with implications for advertising avoidance, advertising targeting and … screen” to multitask during media programs, enabling immediate online response to program and advertising content, but also …Technology and consumer behavior are changing supply and demand for mass media. Digitization has increased consumer …
Persistent link: https://www.econbiz.de/10014025248
During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and … comparatively more than larger firms. Radio and the internet display an opposite pattern, whereas are larger firms increasing their …
Persistent link: https://www.econbiz.de/10010209840
FTC's continuing leadership in consumer protection for Internet access• Competition and consumer protection in a changing … communications industry• Competition and consumer protection in a changing media industry …
Persistent link: https://www.econbiz.de/10012892717
Internet and the related information and communications technologies (the ICTs) are profoundly shaping economic …
Persistent link: https://www.econbiz.de/10011820208