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The decision whether a multi-product firm offers its goods under a joint or separate brands is essential for its success. When selling vertically differentiated products, it needs to consider the interplay of branding spillovers, pricing and cannibalization. We study the problem of a firm...
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We examine how policies for the ownership and control of consumer-generated data affect market outcomes in the online advertising industry. When advertisers have strong property rights over data regarding consumers' active purchase interests, competition between ad exchanges leads to too little...
Persistent link: https://www.econbiz.de/10013216648
Why do firms outsource research and development (R&D) for some products while conducting R&D in-house for similar ones? An innovating firm risks cannibalizing its existing products. The more profitable these products, the more the firm wants to limit cannibalization. We apply this logic to the...
Persistent link: https://www.econbiz.de/10013249776
We propose a model of strategic delegation in professional labor markets with heterogeneous workers. A big firm, competing with fringe firms, decides whether to exercise its market power to suppress wages. Alternatively, it may choose to delegate hiring to agents (divisions), thereby committing...
Persistent link: https://www.econbiz.de/10013250065
Firms that sell vertically differentiated products infrequently roll out multiple products at the same time. In fact, it is often a firm already selling a well-established product, that decides to expand up- or downwards when such an opportunity arises. A critical decision in this scenario is...
Persistent link: https://www.econbiz.de/10013251344
This paper analyzes the effects of market power on the performance of matching markets with slot-specific transfers. I find that strategic wage posting in such markets does, in general, not result in assortative matching since firms with higher quotas—and thus relatively more market...
Persistent link: https://www.econbiz.de/10013251345
In many real-world settings, an action that affects the value of a product or service is self-reported rather than publicly observable. This, in turn introduces the possibility of misrepresentation. In this paper, we propose a theoretical model of self-reporting. A sender chooses an action and...
Persistent link: https://www.econbiz.de/10012831981