Purpose: Based on the literature on information security (InfoSec) education and uses and gratifications theory, the purpose of this paper is to propose and test a research model to examine the impact of InfoSec education on social media usage. Design/methodology/approach: The authors employed...

Purpose: The purpose of this paper is to examine how incidental emotions interact with brand concepts that are represented as human values to influence consumers’ attitude toward brands. It also explores the effect of construal level on such interactional effect. Design/methodology/approach:...

Purpose: The purpose of this paper is to reflect on the review paper by Strizhakova and Coulter (“Consumer cultural identity: local and global cultural identities and measurement implications”) and offer several observations that extend the discussion into new territory....

Purpose: This paper aims to provide an integrative review on nation branding literature and to identify new avenues for future research on embedding nation equity into commercial brands. Design/methodology/approach: Integrative review and analysis with conceptual development and future research...

March 2000 - Malaria ranks among the foremost health problems in tropical countries. Allowing for reverse causation, malaria is estimated to reduce GDP per capita growth rates by at least a quarter percentage point a year in many Sub-Saharan countries. McCarthy, Wolf, and Wu explore the...