Este trabajo investiga la relación entre las ventajas competitivas y resultados empresariales en el marco de la industria agroalimentaria (IAA) en Aragón (España). Se propone un modelo de ecuaciones estructurales cuyas relaciones se construyen teniendo en cuenta la literatura existente sobre...

Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing competition with big retailers, and strategies adopted by large industrial companies. Difficulties in pricing are also revealed in the literature. Therefore, appropriate activity is needed to be...

ABSTRACT The price‐making ability of food small and medium‐sized enterprises (SME) is important for their market survival. Since pricing is a part of marketing activities, by developing specific marketing capabilities, firms can improve their ability to make pricing decisions. This paper...

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