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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
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33651
Praxisorientiertes
Marketing
: Grundlagen - Instrumente - Fallbeispiele ; [Bachelor geeignet!]
Kreutzer, Ralf T.
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003359305
Saved in:
33652
Dynamik im
Marketing
: Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
33653
Die Vertriebs-Offensive : Erfolgsstrategien für umkämpfte Märkte
Lang, Ewald
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003362168
Saved in:
33654
Marketing
in the emerging markets of Islamic countries
Marinov, Marin A.
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003367628
Saved in:
33655
Olfaktorische Reize in der Markenkommunikation : theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften
Rempel, Jan Eric
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003367699
Saved in:
33656
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
33657
Strategische Kundenbindung im Public Health-Care : Gewinnung und Bindung von studentischen Zielgruppen
Dressler, Matthias
(
ed.
);
Borgmann, Kristin
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377467
Saved in:
33658
Handbuch
Marketing
-Controlling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
Reinecke, Sven
(
ed.
)
-
2006
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003380228
Saved in:
33659
Hochschul-PR in Deutschland : Ziele, Strategien und Perspektiven
Bühler, Heike
;
Naderer, Gabriele
;
Koch, Robertine
; …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003386885
Saved in:
33660
Die Qualität der marktbezogenen Planung : Konzeptualisierung, Erfolgsauswirkungen, Determinanten, Wahrnehmungsunterschiede
Schenkel, Bernhard
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389021
Saved in:
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