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The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loyalty to a hotel or a hotel chain. The...
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This article examines the company TUI and its Magic Life hotel chain. The remarkable success of this group in terms of sustainable development led him to develop its own norms and standards. Unfortunately, public policies and private initiatives such as TUI are now hampered by the reluctance of...
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The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more broadly about the real advantages they offer firms. We have chosen to focus on the hotel sector and propose a conceptual model on the determinants of loyalty to a hotel or...
Persistent link: https://www.econbiz.de/10010860503
De nombreuses recherches (Costa et Bamossy, 2001; Grayson et Martinec, 2004; Yeoman et
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Today, tourism is oriented towards new forms of development pertaining to an insight of “sustainable development” that aims at respecting, preserving, and sustainably highlighting the patrimonial resources (natural, cultural, and social) of a territory to the hosted tourists so as to reduce...
Persistent link: https://www.econbiz.de/10010754721
This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty determinants, which we verify empirically. We try...
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