If yield management is commonly used, studies dealing with customers reactions are not frequent. Yield management techniques, which aim to optimize firm returns, leads often to disadvantageous situations for customers. The object of this article is to study the consumer perception of Yield...

The object of this article is to study the consumer perception of innovative Yield Management (YM) strategies in the hotel sector. Hotels use these practices in order to increase their incomes. These strategies rely heavily on ICT and are more comparable with the development of the Internet....