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Information driven marketing decisions : development of strategic information systems
Samli, A. Coskun - 1996
Persistent link: https://www.econbiz.de/10004309463
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Counterturbulence marketing : a proactive strategy for volatile economic times
Samli, A. Coskun - 1993
Persistent link: https://www.econbiz.de/10004182734
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Social responsibility in marketing : a proactive and profitable marketing management strategy
Samli, A. Coskun - 1992
Persistent link: https://www.econbiz.de/10004148468
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Empowering the American consumer : corporate responsiveness and market profitability
Samli, A. Coskun - 2001
Persistent link: https://www.econbiz.de/10004603127
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Marketing and distribution systems in Eastern Europe
Samli, A. Coskun - 1978
Persistent link: https://www.econbiz.de/10004680166
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Entering & succeeding in emerging countries : marketing to the forgotten majority
Samli, A. Coskun - 2004
Persistent link: https://www.econbiz.de/10004790418
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Up against the retail giants : targeting weakness, gaining an edge
Samli, A. Coskun - 2004
Persistent link: https://www.econbiz.de/10004802109
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Generating a culture of innovation : the necessary ingredient for economic progress
Samli, A. Coskun - In: The marketing review 12 (2012) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10010047790
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Achieving power in adverse modern markets: the drive to innovate
Samli, A. Coskun - In: The marketing review 7 (2007) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10009853102
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Developing counterchaos marketing strategies : the key to survival and success in modern chaotic markets
Samli, A. Coskun - In: The marketing review 10 (2010) 2, pp. 185-202
Persistent link: https://www.econbiz.de/10009853172